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Website Design For Tradesmen

Web Design For Tradesmen and Women

Your website is the first thing a potential client sees when they first find you online.

Making sure it looks great, has the information they’re after and has the correct contact details is the first step in winning the job.

Companies We've Worked With

Tradesmen Website Design

Whether you’re a plumber, electrician, tiler, builder, painter or handy man (or woman), we can help you get online with a brand new website.

A great looking website that ranks well on search engines can be the difference between being busy and waiting for the phone to ring.

Web Design for tradesmen

It’s not always about size.  Some smaller websites can rank higher than larger ones for specific keywords.

Starting off small, especially if you don’t have a large budget, can be a great way to get online and target specific work or “keywords”.

Check out our example below.

What's the difference?

Small websites

Usually a single page site. Ideal for small budgets as they cost very little to build and don't take a lot of effort to rank high for targeted keywords (depending on the keyword).

Medium Websites

Around 2-5 pages. Great for companies that offer more services or want to rank for more service related keywords. Also useful for blog or news pages.

Large websites

If you have a good sized budget and want to rank for multiple services and target each page to specific keywords.

Search Engine optimisation

Always allow a portion of your budget to cover SEO. If you don't your website won't rank very well. You'll just end up with some expensive internet real estate.

Website design for tradesmen

If you’re unsure how much you should spend on a new website then think about how quickly you need your site to generate leads. 

A small website can rank faster and cost less, but if you want to rank high for a lot of different keywords you’ll need a larger site.

Just remember that a website is the first step.  If you don’t allow a portion of your budget to go towards ranking the site it won’t be seen by potential clients and won’t generate you any income.

From Hammer to Homepage | Tips for Tradesmen on Designing a Killer Website

As a tradesman, you know how to use your tools to create quality work for your clients. But in this digital age, having a killer website is just as important as having the right tools in your toolbox.

Your website is your online storefront, and it’s often the first impression potential clients have of your business. That’s why it’s crucial to make sure your website is designed for success.

Whether you’re an electrician, plumber, or carpenter, these tips will help you showcase your skills and services in a way that will make your website stand out in a crowded digital marketplace.

So, let’s get started and build a website that will hammer the competition and bring more business to your doorstep.

Why tradesmen need a website

In today’s digital age, having a website is essential for businesses to thrive. It’s no longer enough to rely on word of mouth or traditional advertising methods to attract new clients.

With more people turning to the internet to find services, having a website is the best way for tradesmen to reach a wider audience.

A website allows you to showcase your skills and services, provide useful information to potential clients, and set yourself apart from your competitors.

Moreover, having a website also gives your business credibility. It shows that you’re a professional who takes their business seriously.

Potential clients are more likely to trust and choose a tradesman who has a website over one who doesn’t. Having a website also allows you to establish your brand and communicate your values to potential clients, making it easier for them to connect with your business.

What makes a good tradesmen website?

A great tradesman website is one that is designed with the user in mind.

It should be easy to navigate, visually appealing, and provide useful information to potential clients.

Your website should showcase your skills and services in a way that sets you apart from your competitors and communicates your value to potential clients.

Your website should also be optimised for search engines. This means using keywords that potential clients are likely to use when searching for your services and optimizing your website’s structure and content to make it easy for search engines to crawl and index.

The Importance of user experience

Web Design for Tradesmen

User experience is a crucial element of website design, and it’s especially important for tradesmen websites.

Potential clients should be able to find the information they’re looking for quickly and easily.

Your website’s navigation should be intuitive, and your content should be easy to read and understand.

You should also pay attention to the aesthetics of your website.

Your website should be visually appealing, with high-quality images and a consistent design that reflects your brand.

The layout of your website should be easy on the eyes and guide the user’s attention to the most important information.

Companies We've Worked With

Content that works for website design for tradesmen

Content is king, and it’s no different for web design for tradesmen.

Your website’s content should be informative and provide value to potential clients.

You should showcase your skills and services, but also provide useful tips and information that potential clients will find helpful.

One way to do this is by creating a blog on your website.

A blog allows you to share your expertise, establish your authority in your industry, and provide useful information to potential clients.

It also helps with search engine optimisation by providing fresh and relevant content that search engines love.

Search engine optimisation for tradesmen websites

Web Design for Tradesmen

Search engine optimisation (SEO) is the process of optimizing your website to rank higher in search engine results pages. SEO is crucial for web design for tradesmen, as it can help you reach more potential clients and establish your business as an authority in your industry.

Some key elements of SEO for website design for tradesmen include:

Website maintanence and updates

Maintaining and updating your website is just as important as designing it.

Regular updates ensure that your website remains relevant and up-to-date, which is important for both your potential clients and search engines.

Here are some tips for maintaining and updating your website:

How Much Does a Website Cost?

Small

$400 + gst*
  • Single Page Website
  • Clear Call To Actions
  • Keyword Focused

Medium

from $500 + gst*
  • 2+ Page Website
  • Clear Call To Actions
  • Keyword Focused

SEO

$50 / hr*
  • Recommend a min 5hrs
  • On Page Optimisation
  • Off Page SEO

*Prices are based on New Zealand dollar and exclude GST.  If you are not from New Zealand you will not be charged GST if you’re outside NZ.  Quotes are available in GBP, USD, AUSD.

Check out our FAQs

I can provide most digital services to tradesmen & women.

I offer web design, seo and local seo, social media management and Google ad or pay-per-click campaign management but as well as all that if you need it we can also help with email marketing, branding and more.

Basically I want to be your one stop shop for anything digitally required, so that you can focus on running the business.

Hell no! I hate contracts.  

If you use us for one of our monthly services such as regular SEO, Google Ad management etc then all we ask us is you give us 4 weeks notice so we can make sure everything is ready to hand over to you at the end of the 4 weeks.

Currently I’m in Auckland, New Zealand.

That’s the joys of working from a laptop.

However I do return back to the UK at least once a year to visit family and have been known to travel around NZ or other places.

I’m always available via email and WhatsApp.

Basically I’m not happy until you’re happy, so if we’ve got to tweak or edited anything to make sure you’re happy with our final product then we’ll do that as many times as required.

That doesn’t include updates however.  So if you want something updated or changed that’s not classed as a revision and will be charged for at our hourly rate.

Everything is charged slightly differently depending on what it is you’re after, but just to give you some idea all prices below are in New Zealand Dollars but can be converted to your native currency;

Single page websites – $400 + gst* (£200GBP, $250USD)

Multiple page websites From $500 + gst* depending on the size of the size, amount of pages and content required etc.

Monthly SEO services are recommended at a minimum of $500 +gst* a month which equates to around 10hrs.  You’ll get better, faster results with a higher budget but for 10hrs a month we can deliver good results.  We can cater to smaller budgets if required, or if you are able to provide the content we can work on a consultancy basis for our hourly rate.

Local SEO is $150 + gst* a month per location.

Google Ad campaign management is $350 + gst* per campaign a month with an additional $150 + gst* set up fee.

*GST is the NZ equivalent of VAT and only applicable to NZ businesses.  If you’re not from New Zealand you will not be charged or required to pay GST.

Due to the nature of my work I can work with companies all over the world, and I do.

To keep things simple I use Wise for all my payments and currently have bank accounts set up in U.K, U.S, Canada, Australia and New Zealand, so you don’t have to worry about transferring money abroad and all invoices are done in your native currency.

If you’re not from these places please let me know and I can see if I’m able to get an account set up in your country.

If you didn’t know already I’m an ex-plumber.

I spent 14 years as a plumber, from my apprenticeship up until the point I re-trained and went into web design and digital marketing.

The reason behind the career change was because I wanted to travel more and my partner was travelling a lot for work and I was currently stuck where I had a job and so I looked into other ways to earn a living without being stuck in one place.

Most of what I know now I had learned whilst running my own business.  I’d originally built my companies website and did all the marketing in-house.  However I have learnt a lot since then working with other businesses.

For the first year our hosting and plug-in fees are included in the price, after the first 12 months we charge $50 + gst for website hosting and management and give you the option to renew any pro plug-in licenses you may have.

We are happy for you to take over hosting and licensing after the first year if you wish.

We can also set up your website domain and email if you need it.  We use Google domains for all our domain names and email which start at $20 for domains and $8/month for email.