Are you a tradesman or tradeswoman? Running an at-home DIY carpentry or home improvement business? Read on to find out why every trades business needs a blog.
Or, maybe you’re just a jack of all trades, and have a business that sells tools, building materials, or anything else related to the trades.
Either way, your business needs a blog!
In the following article, we’re taking a look at the essential reasons why every trade business, no matter how big or small, needs an active blog on its website!
Engaging With Your Audience
No matter what type of trades products or services you provide, regularly creating and publishing blog content is one of the best ways to interact and engage with your audience.
Your audience is made up of the people that you hope to convert into paying customers one day.
Therefore, blogging is the perfect tool that allows you to connect with your audience, and provide them with the information they’re already searching for online regardless of your business.
Sharing interesting, engaging content also works to build trust and rapport between you and your potential customers.
And according to experts, 81% of consumers feel like they need to trust a brand before buying anything from them.
To make your brand even more memorable, don’t forget that you’ll also need an eye-catching logo for your trade business. Try an app like LogoCreator today to come up with your own design.
Search Engine Optimization (SEO)
If you want to grow your business organically, there’s no better way to do so than by improving your search engine rankings, which should theoretically drive a ton of free, organic traffic to your web pages.
Although there’s all sorts to understand about SEO, such as PageRank, PageSpeed, bounce rates, and more, one of the absolute best ways to improve your site’s SEO is by regularly publishing blog content.
Each new blog post you create acts as an entirely new website page that can be crawled, indexed, and displayed to internet users when they use a search engines to look for information.
Essentially, the more pages you have indexed by search engines like Google, the higher your chances will be of having your content displayed during an online search.
Secondly, when you blog about topics related to your industry, you’ll naturally add all sorts of similar and relevant keywords to your site.
The more relevant keywords you have on your pages, the more likely your site will be to be shown to an internet user searching for these terms.
When you provide valuable information to your target audience, they’ll eventually learn to trust your brand.
However, as you continue to blog, and build trust and rapport, you’ll also work to establish your brand as a thought leader in your industry.
When you post content that accurately and reliably solves your audiences’ problems and answers their questions, they’ll eventually start turning to you for information any time they need to know something about the trades.
Showcasing Your Expertise
As a service provider, you want your customers to know that they can trust you.
Therefore, blogging provides you with the perfect opportunity for you to showcase your skills and knowledge of the trade that you’re in.
For example, if you’re running a carpentry business, you could create and share blog posts about DIY woodworking, or how to build specific pieces of furniture.
Either way, the point is to showcase your skills and knowledge, so that potential customer will feel safe if they decide to work with you.
Blogging About Your Trade
No matter what type of trades business you own, there’s no doubting the fact that a blog can work wonders for improving your online presence.
The most important reason for launching a blog is to increase visibility, and drive more free organic traffic to your website from the search engines.
However, it’s also the perfect opportunity for engaging with your audience and letting potential customers know that they genuinely can trust you!