SEO For Plumbers
SEO for plumbers or any trade for that matter! Just adapt the information given in the article.
What’s the best way to optimise your websites content for search engines?
Firstly focus on the essentials. H1, H2, H3, paragraph and Alt Tags. Then specifically on targeted keywords. The best way to find these keywords or content ideas is by using Ubersuggest. It shows you what keywords your site is ranking for, keyword ideas and content ideas with examples from similar websites.
If you’re not sure what SEO (Search Engine Optimisation) is then check out our other article here.
How much content is too much content?
In short, you can never have too much content. Just make sure it’s relevant to your focused keywords and niche. When I was running my plumbing business I would focus on SEO for plumbers. I first thought about the Pareto Principle, or 80/20 rule. What jobs do I do where I earn the most money for the least amount of work?
And I don’t mean, how can I do little work and rip someone off.
I mean there are certain jobs in the industry where a set fee is more common than an hourly one. For me it was power flushing. I would charge £299, which is a little under average and then looked to improve my efficiency by purchasing better equipment. An average sized house would take me 4 hours from start to finish. Which means I could do a full days work for £598.
Where as at the time my day rate was only £240. So why I focus my advertising/SEO on everything plumbing related when I could spend all my time power flushing? Who knows! I didn’t and looking back on it now if I’d have run a power flushing company rather than a plumbing company I would be a lot richer!
The 80/20 Rule or Pareto Principle
For those who haven’t heard of the 80/20 rule. It’s based on a principle that 80% of what you achieve is from 20% of what you do. So when you look back on the last year of work, look at where you made the most money. Was it in boiler installs? boiler servicing? emergency call outs?
Whatever it was you’ll find that if you focus your marketing on that you’ll make more money than if you marketed your company with a blanket approach. Laser focused marketing works best!
SEO For Plumbers And Other Trades
Once you’ve written up your content and optimised it for search engines you’ll need to focus on your back links. Getting other similar websites/blogs to link to your site is key to getting more organic traffic and being ranked higher in search engines.
What if you don’t have time for all this?
Well that’s easy. Contact Me today and I can manage and grow your websites search engine rankings using tried and tested SEO techniques.