Why is your Google Business Listing Important
Here are 6 Reasons to use Google My Business if you run a trades business.
If you’re a tradesman, whether you’re a plumber, electrician, carpenter, or any other kind of skilled worker, having a Google business listing can be a critical component of your marketing strategy. Google My Business (GMB) is a free tool provided by Google that allows you to create a business profile, which appears in Google search results, Google Maps, and other Google services. In this article, we’ll explore the reasons why a Google business listing is important for tradesmen.
Increases visibility | 6 Reasons to use Google My Business
One of the primary reasons to create a Google business listing is to increase your visibility in search results. When someone searches for a tradesman in your area, your business will appear in the search results along with other local businesses. This can be especially important for small businesses that might not have a large marketing budget. A Google business listing can help level the playing field by giving you a prominent presence in search results.
Provides valuable information
Your Google business listing can provide potential customers with valuable information about your business, such as your phone number, address, hours of operation, and reviews. This information can help people decide whether to contact you or visit your business. You can also add photos of your work or your storefront, which can give people a sense of what your business is all about.
Encourages reviews
When people search for a tradesman on Google, they often look at reviews to help them make a decision. Having a Google business listing makes it easy for customers to leave reviews of your business, which can be an important factor in attracting new customers. Positive reviews can also help improve your visibility in search results, as Google tends to favor businesses with good reviews.
Helps with local SEO | 6 Reasons to use Google My Business
Creating a Google business listing can also help with local SEO (search engine optimization). Local SEO is the practice of optimizing your website and online presence to appear in local search results. Google business listings are a key component of local SEO, as they provide Google with valuable information about your business and its location. By optimizing your Google business listing, you can increase your chances of appearing in local search results.
Makes it easy to update information
Another benefit of a Google business listing is that it makes it easy to update your business information. If your phone number or hours of operation change, for example, you can quickly update your listing to reflect those changes. This ensures that potential customers always have the most up-to-date information about your business.
Provides insights | 6 Reasons to use Google My Business
Finally, a Google business listing provides insights into how people are finding and interacting with your business online. You can see how many people are viewing your listing, how many people are clicking through to your website, and how many people are calling your business directly from the listing. This information can help you make informed decisions about your marketing strategy and how to improve your online presence.
In conclusion, a Google business listing is a critical component of any tradesman’s marketing strategy. It can increase your visibility in search results, provide valuable information to potential customers, encourage reviews, help with local SEO, make it easy to update information, and provide insights into your online presence. By creating and optimizing your Google business listing, you can help ensure that your business is visible and attractive to potential customers.
